Ten Marketing Pitfalls

Brochure. I created the concept for this 5-panel roll-fold brochure for OneWorld Communications. it's a panoramic forest scene and each character is symbolic of a classic marketing error. (See the key in the black panel.) Only the exterior panels are shown here. The interior panels feature samples of the agency's creative work that predated my involvement. We shot the characters in-house and combined them with the forest stock photo. (All Photoshopping done by Yours Truly.) The models were OneWorld staff at the time.