Concept Illustrations

Photoshop montages. Drug ads usually need pictures. Here, without listing the actual drugs (six different projects), are some of my past efforts to tell their stories visually. Several of these photo illustrations refer to cancer treatments. (An example of a selling proposition for a prostate cancer drug: "It's okay to monitor the patient's disease in the near term, but at the time of metastasis, the need for Drug X is immediate and crucial.") I've done many images in my career to express drug efficacy. The family sedan becomes a race car, for example. An ad for an antidepressant pill suggests the possibility of unzipping your way back to a kinder gentler reality.